The public brandsite for Guzman y Gomez in Australia, and the WordPress platform underneath it. It carries the menu, the store network, and the brand content, and it has to stay correct across more than 250 locations that each trade differently.
I am the sole engineering owner of this codebase, working directly with the CTO and marketing leadership on a publicly listed company’s primary digital presence.
What I work on
- Menu presentation across the network, with per-item pricing, descriptions, and dietary information driven from structured data rather than hand-maintained pages.
- A location finder covering the Australian store network, with maps, directions, and per-store contact detail.
- Brand and sustainability content — packaging, waste reduction, and sourcing — kept editable by the marketing team rather than hardcoded.
- Interactive engagement features used for campaigns and seasonal promotions.
- Kilojoule labelling compliance architecture — a legal requirement for Australian food retail at this scale, and the constraint that shapes how menu data is modelled.
- GEO implementation through llms.txt and structured data, so the brand is citable by language models rather than only by search engines.
- The ASX investor relations section, end to end — a live share price feed refreshed server-side every ten minutes through WordPress transients, degrading gracefully when the upstream API is down. It serves roughly 1,000 institutional investor page views a month and has never shown a broken state.
- A Core Web Vitals audit and location page redesign — CLS resolved with explicit dimensions and CSS aspect-ratio, LCP improved through hero preloading, WebP, and CloudFront, and non-critical JavaScript deferred. Traffic measurably increased after launch.
- A nutrition calculator covering 7 menu categories and 60+ items, which re-syncs itself when the menu changes rather than needing manual updates. In testing.
- GitHub Actions CI/CD pipelines with WP-CLI deployment and Jest coverage gates, and VIP-standard security throughout — prepared statements, sanitise/escape/validate, nonce and capability checks.